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Professional Summary

Innovative and results-driven Product Marketing Manager with expertise in developing and executing data-driven marketing strategies that enhance brand awareness, drive lead generation, and foster customer success. Adept at creating targeted content that resonates with healthcare and dental practice audiences, supported by a solid foundation in psychology and extensive experience in digital marketing. Proficient in collaborating with cross-functional teams to align product positioning, messaging, and campaigns with growth objectives. Passionate about delivering impactful marketing solutions that address industry pain points, streamline processes, and elevate the customer experience.

Experience

HR for Health | Atlanta, GA | March 2023 – Current

Product Marketing Manager | Oct 2024 – Present | Remote

  • Lead product marketing initiatives, collaborating with the Chief Growth Officer, product management, and sales teams to align product strategy with business objectives.

  • Develop and execute comprehensive marketing campaigns across digital channels, driving client acquisition and product visibility.

  • Conduct in-depth market research and competitor analysis to refine positioning and messaging.

  • Craft and manage high-impact content, including blogs, social media posts, product pages, and webinars, tailored to the healthcare and dental sectors.

  • Optimize campaign performance through detailed analytics, ensuring alignment with pipeline and ARR goals.

Product Marketing Specialist | Jan 2024 – Oct 2024 | Remote

  • Spearheaded targeted marketing strategies to boost brand awareness and lead generation.

  • Produced engaging content for multiple platforms, including websites, social media, and newsletters.

  • Conducted research to understand market trends and customer needs, informing product development and strategy.

  • Partnered with creative teams to design compelling promotional assets and product messaging.

  • Analyzed key performance metrics to refine campaign strategies based on data-driven insights.

Marketing Coordinator | Mar 2023 – Jan 2024

  • Managed quarterly marketing plans integrating email, paid search, SEO, social media, and event strategies.

  • Designed and scheduled organic social media content, optimizing engagement across platforms.

  • Coordinated the development of campaign collateral, including landing pages, emails, and trade show materials.

  • Ensured timely delivery of marketing projects by managing cross-functional team workflows.

New Georgia Project | Jul 2021 – Dec 2022

Executive Team Administrator

  • Provided C-Suite support; managed schedules, email inboxes, and meeting notes 

  • Managed daily budgeting for supplies, travel arrangements, projects, and organization-wide events 

  • Analyzed and summarized social media data into a user-friendly language for leadership teams

  • Developed branding strategies for apparel, media campaigns, and events 

  • Managed budget and communication with print and other promotional vendors

Rogers Behavioral Health | Feb 2020 – May 2021

Behavior Specialist

Adopted researched-based treatment protocols to support clients; attended the International OCD Foundation Conference and trainings to apply new findings to OCD treatment protocols

Collaborated with clinical team to create treatment plans, family interventions, and safety protocols per patient

Started the Healthy Culture Committee and enrolled as a member of the LGBTQIA+ Employee Resource Group


Education, Certifications, & Skills

Education

  • B.S. in Psychology and Minor in Spanish, 2019 | Georgia State University, Atlanta, GA 

Certifications

  • SEO Link Building

  • Social Media Marketing Strategies for TikTok & Instagram reels

  • Master Digital Marketing

  • Advanced Competitive Research Practices with Semrush

  • Competitor Analysis with Semrush

  • Google Analytics Certification

  • How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

  • Keyword Research Course with Semrush

  • Email Marketing with Hubspot Academy

  • Growth-Driven Design with Hubspot Academy

  • Digital Marketing for SMBs with Semrush

  • Inbound Marketing Optimization with Hubspot Academy

  • Inbound Marketing with Hubspot Academy

Skills

  • MS 365 Office Suite

  • Google Workspace

  • Adobe Indesign

  • Adobe Photoshop

  • ChatGPT

  • Figma UX/UI Design

  • Market Research

  • Client Presentations

  • Adobe Illustrator

  • Hubspot

  • Google Analytics

  • Semrush

  • Canva

  • Gemini by Google

  • Salesforce

  • Google Search Console

  • WordPress

  • Squareqpace

  • Wix

Taylor Danko’s Resume